If you want your website to receive lots of free search engine traffic from Google, or any other search engine for that mater, build it as though it was mean for human beings to read.如果您想您的网站获得大量的免费搜索引擎的流量谷歌或其他任何搜索引擎的母校,建设它,仿佛这是指人类阅读。 Seriously.认真对待。 The search engines are way too smart for us to waste our time trying to outfox them.搜索引擎是太聪明的方式为我们浪费我们的时间试图代号躲避他们。 Instead, give them what they want.相反,给他们他们想要什么。
If people would put as much effort into building a user friendly site with value for its visitors as they do in trying to outfox the engines, they would have what they are seeking…plenty of free traffic.如果人们将高达努力建设一个用户友好的网站,其值为游客因为他们在试图代号躲避的引擎,他们会什么,他们正在寻求...大量的免费交通。 I think part of the problem is that so many people are thinking short term.我认为问题的一部分是,如此多的人正在考虑短期内如此。 Folks, it takes time to build organic search engine derived traffic.伙计们,这需要时间建立有机的搜索引擎产生的流量。 But then you end up with a nice long-term income.但是,那么你结束了一个很好的长期收入。
There are of course a variety of factors that determine how much organic traffic you can obtain that are out of your control.当然有多种因素,确定有多少有机交通您可以获取是在你的控制。 For instance, if you choose a topic that very few people are interested in, it will be very difficult to get large numbers of targeted traffic.例如,如果您选择一个主题,很少人有兴趣,将很难获得大量的目标流量。 That isn’t necessarily a bad thing, and it may well be a good thing.这不一定是坏事,它很可能是一件好事。 I have a website about one of my inventions, a selective asparagus harvester.我有一个网站对我的一个发明,有选择性芦笋收割机。 I think that in the United States there are only a few hundred asparagus growers, and hence I expect very few visitors to the site.我认为,在美国有只有几百芦笋种植,因此,我希望游客很少的网站。 If only one visitor buys one machine it will be a $100,000 plus sale, and well worth the effort of putting up the site.如果只有一个游客购买一台机器这将是一个$ 100000加销售,也是值得努力把最多的网站。
What I consider to be one of the most important rules for getting great rankings in the search engine results is that you write for a human, and for the most part, an English speaking human with good grammar and use a spell checker.我认为是一个最重要的规则越来越大的排名在搜索引擎结果是,你写一个人,并在大多数情况下,一个讲英语的人有良好的语法和使用拼写检查。 This doesn’t apply if you are a non-English speaking site, obviously.这并不适用,如果你是一个非英语网站,很明显。
The reason should be obvious, if word processing programs can not only check spelling, but check grammar as well.原因应该是显而易见的,如果文字处理程序,不仅可以检查拼写,但检查语法以及。 If I was a search engine and I was comparing sites to see who to put on the first page of results, and one site had poor grammar, then that would be an obvious point to consider.如果我是一个搜索引擎,我是比较网站,看看谁把第一页的结果,并有一个网站穷人的语法,那么这将是一个明显的一点考虑。 Spammy sites are far more likely to have poor grammar and bad spelling than legitimate sites.垃圾网站更容易有穷人的语法和拼写不好比合法的网站。
A word about keywords; do your research and use one of the online keyword research tools.谈谈关键字;做您的研究和使用的一个在线关键字研究工具。 A common problem with websites is poor keyword research.一个共同的问题,网站是穷人的关键字研究。 If people do not search for the keywords then even though you are #1, you still don’t get any traffic.如果人们不搜索的关键字然后,即使你是# 1 ,您仍然没有收到任何流量。 There is no substitute for keyword tools and good research.没有任何东西可以取代关键字工具和良好的研究。
Optimize each page of material for one or two keyword phrases.每个页面优化材料的一个或两个关键字词组。 Do not attempt to optimize for single word keywords unless there are some very unusual circumstances.不要尝试优化的一个字的关键字,除非有一些非常不寻常的情况。 It is far easier to capture multiple word phrases.它要容易得多捕获多字词组。 Where ever you put your keyword phrases, make it sound natural.凡以往你把你的关键字词组,使其无害的自然。 Don’t use them too often.不要使用他们往往。 The engines are watching.发动机正拭目以待。 Work them into your title tag.他们的工作到您的标题标记。 If your title does not mention you keywords, then the search engines give it far far less importance.如果您的标题中没有提到你的关键字,然后搜索引擎给它远远少得多的重要性。 It doesn’t hurt to have some keyword phrases in your image alt tags, and in your description tag.它不伤害有一定的关键字词组在您的图片ALT标记,并在您的说明标签。
Use a simple clean layout.使用一个简单干净的布局。 In recent patent documents Google brings up the idea of web page clutter being a factor in ranking of web pages.在最近的专利文件谷歌带来了的想法网页杂波是一个因素,排名网页。 If you make the site design simple and pleasing to the eye, you will have a better chance of a good ranking than if your design is sloppy and cluttered.如果你的网站设计简单,悦目,你将有更好的机会的一个很好的排名比如果您的设计失误和混乱。
Content is of course, as always, king.内容当然是一如既往,国王。 Great content is an absolute requirement.大的内容是一个绝对的要求。 The better your content the more visitors you will get.更好的内容更多的访问者就会。 Part of great content is lots of it.伟大的部分内容是很多的。 I like to find the best keywords I can, then put up at least 10 pages of information relating to each set of keywords.我想找到最好的关键字,我可以,然后把至少10页的有关资料每套关键字。 By having your keyword phrases in a number of different settings you have a much greater chance of visitors picking your site to visit when they search for those keyword phrases.让您的关键字词组在一些不同的设定有更大的机会,游客选择您的网站访问时,搜索这些关键字词组。 If your content is poor or your usability is not good, your visitors will “bounce off” of your site and the search engines will notice.如果您的内容是穷人或您的易用性不好,您的访客将“反弹”的网站和搜索引擎将另行通知。 If your visitors stay for long periods the engines notice that too.如果您的访客逗留长时间的引擎也通知。
Another thing that great content will attract is links.另一件伟大的内容将会吸引的联系。 Lots of inbound links can do wonders for your ranking.许多访港联系能做奇迹,您的排名。 If you have really valuable content the links will find you.如果你有真正有价值的内容的链接将为您找到。 It does take time, but it does happen.它需要时间,但它确实发生。 You can actively seek out and trade links with other appropriate sites.您可以积极寻找和贸易联系,与其他适当的地点。 Write some articles and submit them to the article marketing sites.收件一些条款,并将其提交给营销网站的文章。 They allow you to include links to your site.他们允许你包含指向您的网站。 You not only pickup links, but the articles will drive traffic to your site too.您不仅小三通,但这些条款将提高您网站的流量太多。
Once you have it all put together, then you have to wait.一旦你这一切集中在一起,那么你必须等待。 It just takes loads of time to gain Google’s trust.只需加载的时间来获得谷歌的信任。 Often I begin getting some search engine traffic within a few weeks of getting a new site up, but then a month or two later my traffic drops to zero.我开始常常得到一些搜寻引擎的流量在几周内获得一个新的网站,但随后一两个月后,我的流量下降到零。 Then after months and months of little or no traffic I begin to get s trickle of traffic and it slowly grows till about two years after publishing it.之后几个月内很少或根本没有交通我首先得到语涓流的流量和它慢慢成长到约两年后发布。 If it isn’t doing well after two years then you best start changing things and doing testing to see what’s wrong.如果没有做好两年后,你最好开始改变的事情,做测试,看看有什么错。
Keep improving your site keeping in mind that it is for humans, not search engines.不断提高您的网站同时考虑到这是对人类,而不是搜索引擎。 The search engines are getting better and better and finding high quality human friendly and useful sites, so by creating just that type of site, you assure your website’s future.搜索引擎是越来越好,并找到高素质的人力友好和有益的网站,以便建立公正这种类型的网站,您保证您的网站的未来。
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