Keyword Research - Effective Keyword Research is Vital to Your Online Success

Why you need to do keyword research

Keyword research is a vital part of creating an effective website, if you target the wrong keywords you could wait for months and still not get free search engine traffic to your site.

If you want more than your fair share of free search engine traffic then you need to do extensive keyword research. The sad truth is that if your website doesn’t show up on the first two pages of search results then your site is virtually invisible to the people you want to find it.

Make sure your site is listed in search results for your keywords

When people search online, they type what they’re looking for in the search box. If a website has the keywords they are searching for, then it shows up in the search results. If you want your site to appear on the first page of results you need to make sure you include those keywords on your website in all the right places.

How do you identify the right Keywords?

You can find the best keywords for your website using free services like the Google Keyword tool or Wordtracker, or you can get more precise results using paid tools.

Identify a broad keyword that describes your website and use your favourite keyword research tool to find how many searches there are and discover other related keyword phrases too.

If your website is about life coaching, then type life coaching into the keyword research tool. The tool will present you with a list of related keywords and the number of searches.

Identify Low Competition Keywords

Your aim is to find the right keywords for your website, and if you want to rank on the first page of Google then you need to choose keywords that have low competition. Ideally you want keywords that are searched for a lot but don’t have many pages in the search results.

Once you know how many searches there are for a particular keyword, you can use Google to find how many pages there are with that keyword phrase.

Type your keyword in the Google search box, making sure you use quotation marks. If Google says that there are less than 100,000 pages using that keyword phrase it may be worth targeting.

You can find a better indication of how many pages focus on the keyword by typing allintitle: your keyword phrase into the Google search box. Now Google will list only those web pages that have your keyword in the title. The lower this figure, the better chance you have of ranking on the first page of search results.

Once you’ve identified your most profitable keywords, all you need to do is put them where the search engines like to see them and get links to your site using those keywords.

If you have a website or blog and you’d like more visitors, I’d like to offer you How To Get More Visitors To Your Website for free so that you can discover where to put your keywords for maximum SEO effect. Just click this link and you’ll have your free audio in minutes.

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If you want to rank well in the search engines so that you can have more than your share of free search engine traffic, this is information you can’t afford to miss!